Introduction.
Waluv is a new endeavor for the ecommerce team at Identity Group with the mission of taking their custom sign printing expertise from B2B to B2C. One of my main tasks in the project was to create a robust accounts page that allowed room for the growth we are expecting on the site.
Research.
Before diving into design, I took time to research best practices for accounts pages. A huge resource for my team and I was using Baymard Premium, which is a comprehensive report on the UX/UI functionalities of a wide variety of ecommerce sites.
Desktop.
After researching countless ecommerce sites, testing and iterating, I came up with the main flow of the new accounts page.
Account Information
My Orders
Password
Shipping Address
Returns
Payment Method
Communications
Store Credits
Mobile.
Of course, you need to design for mobile!
Conclusion.
We are still in the process of rolling this out, but we believe we have the solid "musts" for a successful account page based on the research from the Baymard Report. We are excited to roll this aspect of the product out shortly!